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NEW YORK A celebrity spokesperson can provide a powerful face for a brand’s advertising, but how can clients make certain they get the right fit? A panel discussed the complexities of signing superstars during the final day of Advertising Week here today.
Jae Goodman, co-executive creative director at Publicis & Hal Riney in San Francisco, and his client, Brad Davis Fogel, chief marketing officer of the 24 Hour Fitness chain of gyms, along with Danielle Korn, evp and director of broadcast operations at McCann Erickson in New York, and Peter Hess, an agent at Creative Artists Agency, each offered his or her perspective.
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