Brands Harness Kentucky Derby Horse Power

From appliances and aircraft to bourbon and Red Bull, Churchill Downs will be immersed with marketing right out of the gate

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The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend.

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