Brands Harness Kentucky Derby Horse Power

From appliances and aircraft to bourbon and Red Bull, Churchill Downs will be immersed with marketing right out of the gate

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend.

Targeting a younger audience, Churchill Downs enters its first full-capacity Derby since the pandemic with new VIP amenities and spaces—including Horseshoe Rail lounges right alongside the track. With a stable of sponsors and licensees that already includes Ford, Longines, Jackson Family Wines, White Claw and vineyard vines, the Kentucky Derby presents a challenge to brands looking to pull ahead of the pack.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in