Brands Fail to Meet the ANA's Diversity Goals, Too

The group's inaugural 'CMO Scorecard' shows a lack of minorities among chief marketers

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Agencies aren’t the only one struggling with diversity issues.

The Association of National Advertisers (ANA) announced the finding of its inaugural “Scorecard” evaluating diversity among chief marketing officers of its client-side members at its Brand Masters Conference in Dana Point, Calif. today and while the findings suggest some progress with gender diversity, ethnic diversity lags behind.

The ANA survey tallied chief marketing officer roles and equivalent positions among the group’s 747 client-side marketer company members. 45 percent of the chief marketers surveyed were female, 55 percent male, a figure that seems to show signs of recent progress.

Still, certain categories fared better than others.



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