Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As demand continues to far outstrip supply in the cannabis industry, brand identity doesn’t matter. Lee Applbaum wants to change that.
As the chief marketing officer for Parallel, the startup manufacturer of cannabis, CBD and hemp products formerly called Surterra Wellness, Applbaum sees the current state of the cannabis industry like post-Prohibition America, and he’s selling Jack Daniels.
At
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today
Already a member? Sign in