Adapting to Crisis

Brands Doing Good: Donations, Aid and Innovation During Coronavirus

Tracking the companies creating new products and finding ways to help amid COVID-19

brands-together-banner
Brands have found innovative ways to help coronavirus relief efforts.Little Caesars; Ashley HomeStore; Universal Standard
By Eva Kis

April 16, 2020

Just as the coronavirus has spread around the world, its effects have been felt by companies in every industry. Yet even as we’re all adjusting to the new normal—both personally and professionally—brands are finding ways to do their part to help.

Eva Kis

Eva Kis is the online editor at Adweek.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


When Marketing Goes Haywire

By Smartsheet