Adapting to Crisis Brands Doing Good: Donations, Aid and Innovation During Coronavirus Tracking the companies creating new products and finding ways to help amid COVID-19By Eva Kis|April 16, 2020 Brands have found innovative ways to help coronavirus relief efforts.Little Caesars; Ashley HomeStore; Universal StandardShare By Eva Kis|April 16, 2020 Share Just as the coronavirus has spread around the world, its effects have been felt by companies in every industry. Yet even as we’re all adjusting to the new normal—both personally and professionally—brands are finding ways to do their part to help.Whether it’s easing the burden on frontline and other essential workers, helping struggling businesses find new revenue streams or keeping us all safe (and entertained), brands have displayed unprecedented altruism and ingenuity.We’re spotlighting the companies taking the lead at a time of tremendous upheaval, doing their part to help us all forge a new way forward.This tracker will be updated regularly; submit pitches to eva.kis@adweek.com. Don't miss Brandweek Masters Live, Sept. 14-17, a fully reimagined virtual experience assembling the foremost brand marketers for 4 days of main stage insights, Masterclasses and more. Secure your pass before rates increase on 9/2. Don't miss eCommerce, CPG and Retail Performance Marketing, a live virtual summit on August 19-20. Gain insights from Supergoop, Vans, Yave Tequila and more. Register for now for free. Adweek Adweek