Brands Discuss Mother's Day Marketing on Facebook

Social network is key part of push for 1-800-Flowers, Zales

Earlier this year, Facebook polled 1,000 users on what they were planning to buy as Mother’s Day gifts. Flowers topped the list, with jewelry tying clothing in the number-three spot. Another major part of Mother's Day gifting? Facebook. Adweek talked with 1-800-Flowers.com and Zales about the role the social media giant plays in their Mother’s Day marketing strategies.