Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown

Especially those that couple statements with action

REI is just one of the brands who took a stand during the government shutdown to speak out on its values. REI

The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it’s striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging feels right on point. So, what makes them successful

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@DeutschInc Matt Baker is chief strategy officer of Deutsch NY.