Brands Can Play a Role in Changing Hispanic Males’ Self-Expectations

How working on a campaign helped outline the potential in updating positive male perceptions within the Mexican culture

Even before Mexico’s Secretary of Public Security revealed alarming numbers regarding the increase in gender-based violence in 2021 to date versus previous years, I strongly believed in the ability of advertising to help relax the pressures and stereotypes affecting both men and women. Brands can help pave the way to a better gender balance and ultimately a reduction in gender-based violence.