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Yesterday, Facebook was in Rome spreading the word at a big data conference that its social ads—like TV spots—sell everything from Fiats to fettuccine. To an audience of data-marketing players, it was almost like preaching to the Sistine Chapel choir.
Though after 10 years of Web-based platforms like Facebook struggling to “prove out” that digital ads work offline, it's worth noting that the message is no longer falling on deaf ears when it comes to brands.