Brands Balk at April Fools'; Distilleries' Elegant Hand Sanitizer Packaging: Wednesday's First Things First

Plus, things to keep in mind before pursuing a charity partnership

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Don’t Expect Many Brands to Embrace April Fools’ Day in 2020

With Twitter commenters proactively warning brands for at least the past week against pulling any April Fools’ Day pranks, it’s unlikely we’ll see any major stunts this year.

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