Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Unilever is investing with purpose and changing the consumer dialogue

Unilever, GroupM and Mindshare discuss responsible media investments.
Unilever, GroupM and Mindshare discuss responsible media investments. Adweek

Consumers vote with their dollars, and brands are doing the same lately. Many are opting to create positive change by aligning their media spends with their core values.

@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.