Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Unilever is investing with purpose and changing the consumer dialogue

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Consumers vote with their dollars, and brands are doing the same lately. Many are opting to create positive change by aligning their media spends with their core values.

Unilever is one of the companies that has the clout to make a difference with how it spends its media dollars. It recently demonstrated this when it protested the irresponsibility of social media companies last year through a six-month social media advertising boycott. The boycott included its longtime partner, Facebook.



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