Brands Are Obsessed With Banksy’s Shredded Painting. Here’s How They’re Co-Opting It

A critic of capitalism becomes a marketing muse

Image credits, from left: Lemonade Insurance, Perrier and Ikea Norway

As the great philosopher James Tiberius Kirk once said: “There will always be those who mean to do us harm. To stop them, we risk awakening the same evil within ourselves.”

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."