Brands Are Disregarding Women in Esports. Here's How to Create More Inclusive Strategies

One-third of the U.S. audience is female

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Everyone knows there’s a gender gap in esports when it comes to female pro players on the biggest stages, but are we neglecting a bigger and more critical audience? Female fans have traditionally been given the cold shoulder by brands investing in esports. and evidence shows it’s time for that to change.