Brands Like Airbnb and P&G Express Interest in 'Saturday Morning' Social Justice Project

Black creatives aim for conversation, sponsorships

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Four prominent black creative directors launched the Saturday Morning project approximately two months ago as a way to further and formalize the sometimes challenging but important conversations facilitated by Black Lives Matter and related social justice movements.

On Thursday at The New York Times Center, the group, which now numbers five—Butler, Stern, Shine and Partners executive creative director Keith Cartwright; Twitter group creative director Jayanta Jenkins; Amusement Park chief executive officer Jimmy Smith; Geoff Edwards of Creative Artists Agency; and Chobani managing director Kwame Taylor-Hayford—explained the evolution of their passion project to an attentive Advertising Week crowd.

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