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Optimism is a hard sell these days, but some leaders in the marketing industry view it as both worthwhile and necessary.
During an Advertising Week panel called “A Business Case for Motherf*ckin Optimism,” executives and experts from brands, agencies, publishers and academia discussed why businesses should be paying more attention to that particular attitude.
“Being optimistic doesn’t mean everything is shiny and happy at all moments,” said Liz Mascolo, business unit director for General Mills who works on the Cheerios brand.