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CHICAGO Bank One Corp. has tapped BrandMuscle to manage the assembly and distribution of its national and local print campaigns.
The Cleveland-based marketing-services agency will develop and implement a system that automates the creation, coordination and distribution of newspaper print ads. The tool will allow execution elements such as templates, headlines, artwork and copy to be automatically customized, assembled and distributed electronically for newspapers in individual markets, said Philip Alexander, president and CEO of BrandMuscle, whose clients also include Allstate Corp.,
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