BRANDING THE MALL

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Imagine a dozen fish farms in giant translucent bubbles as big as Volkswagens, dangling from ceilings or perched on columns throughout a shopping mall. The surfaces of the spheres are
covered with plasma monitors that stream music videos while the schools of fish swarm in the water.
That’s just one design concept from Fuller Dyal & Stamper which will be realized when the Izumisano Shoppers Mall in Japan is completed next year.
The Austin, Texas, design company has developed a niche in retail project identity and environmental graphics, leading to an increase of $1 million in revenue by next...

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