This Branding Agency Embraces Absurd Concepts to Get That Viral Video

Even if it means going to the dogs

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Specs
Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring
What Video marketing agency
Where Los Angeles and Provo, Utah



It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet.

Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward of 8 million times on YouTube, mostly through organic traffic.

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