This Branding Agency Embraces Absurd Concepts to Get That Viral Video

Even if it means going to the dogs


Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring

What Video marketing agency

Where Los Angeles and Provo, Utah

It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet.

Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward of 8 million times on YouTube, mostly through organic traffic. Out-of-the-box ideas like this that combine viral topics and high-end productions showcase the extensive distribution Shareability can generate for its client roster, which also includes ESPN and Famous Footwear. "Our business model is always about the shareability of content that can live on its own," co-founder Tim Staples said.