Brandfire Aims to Help New Businesses and Energize Established Ones

Agency got its start selling Zico coconut water to Coca-Cola

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Specs
Who (L. to r.) Co-founder and CCO Adam Padilla and partner and ecd Bryan Black
What Creative and branding agency
Where New York


Before Jesse Itzler co-founded New York branding agency Brandfire in 2009, he co-created and sold private jet card company Marquis Jet to Berkshire Hathaway-owned NetJets. When that entrepreneurial spirit brought him and agency vet Adam Padilla together, they set out to build a company that would bring new life to brands like Coca-Cola, Spanx and MasterCard.

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