Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure

Jim Beam, Barbie and Downton Abbey all see success with unique rentals

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For the average price of a bottle of bourbon, whiskey drinkers could spend the night on the grounds of the famed Jim Beam distillery on Kentucky’s famed Bourbon Trail. The home, built in 1919, comes with a tour of the stillhouse, a barbecue dinner and a bourbon tasting session with host Fred Noe, the spirit’s master distiller.

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