BrandBuzz Portrays 'Phone as Fashion'

NEW YORK If you display a phone number, they will call.

That’s what BrandBuzz found with its new out-of-home campaign for LG Electronics’ mobile phones.

The New York-based division of Young & Rubicam last week took over the 59th Street and Lexington Avenue subway station, hoping to forge a connection with fashionistas riding the subway to nearby Bloomindale’s.

The

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