BrandBuzz To Handle Soda Launch

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NEW YORK — BrandBuzz, the non-traditional ad arm of Young & Rubicam Group, has landed creative duties on dnL, a new fruit-flavored soda from Dr Pepper/Seven Up, the agency confirmed. Billings are estimated at more than $10 million.

The soda, which will be caffeinated and bright green, will hit test markets in November and go national in January, according to the Plano, Texas company’s Web site.

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