The Brand Wars Are Over—Guess Who Won?

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We fought with our heads above ground. We fought with TV spots and print ads. Then we fought with billboard and radio, and—how revolutionary!—we fought with Web banner ads. And while we were busy throwing money into the coffers of our brand generals, the digital guerrillas were tapping into our lives just below the surface, skimming the great underground left by the footprints of our keystrokes—virtually for free.

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