Brands Will Pay a Steep Price If They Don't Say Something

People's need for security is more heightened than ever

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For months, the coronavirus pandemic sent shockwaves of fear and uncertainty throughout the consumer landscape. Out of necessity, many people adopted new buying habits and preferences during the lockdown; they gravitated toward ecommerce, curbside pickup and contactless delivery options. Now that the economy is reopening, one question looms large: How many of these temporary buying habits will become permanent preferences?