Brands Will Pay a Steep Price If They Don't Say Something

People's need for security is more heightened than ever

For months, the coronavirus pandemic sent shockwaves of fear and uncertainty throughout the consumer landscape. Out of necessity, many people adopted new buying habits and preferences during the lockdown; they gravitated toward ecommerce, curbside pickup and contactless delivery options. Now that the economy is reopening, one question looms large: How many of these temporary buying habits will become permanent preferences?