Brand Theater At Burgerville

Love, betrayal, tragedy. Had Shakespeare lived in the Pacific Northwest, he might have added another theme: Burgerville milkshakes. Four centuries after the fact, Creature in Seattle is Burgerville-izing the Bard for the Vancouver, Wash.-based restaurant chain. This past weekend and next, the independent agency is producing “Shakes in the Park,” an outdoor theater series in Portland, Ore., in which Burgerville’s signature huckleberry milkshake will serve as protagonist (and complimentary snack) in 20-minute adaptations of As You Like It and other classics.

“It’s the basic Shakespeare template, with ‘thees’ and ‘thous’ and ‘methinks that shake is looking good,'” says group account director Nick Hunt.