Super Bowl Stunts: What Brands Are Doing to Generate Buzz Around the Big Game

A look at companies that are officially and unofficially running attention-grabbing initiatives

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When there is so much advertising taking place around the Super Bowl, how do brands generate ads to stand out without paying $7 million for a TV spot? Well usually it involves celebrities, and while this year doesn’t look to be any different on that front, what activities will brands be running to drive consumer interest to cut through the noise?

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