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PALM SPRINGS, Calif.—National Public Radio exists to entertain its listeners, but also to dive deeper into the news of the day, creating an informed public and showcasing its uncompromising journalists.
So what happens when NPR itself becomes a headline, with a high-level executive accused of sexual harassment and misconduct?
The answer, from NPR’s chief marketing officer Meg Goldthwaite, was to allow its own reporters to cover the internal controversy in painstaking detail. That included interviewing CEO Jarl Mohn on All Things Considered about the allegations against news chief Michael Oreskes, and covering management’s response (or lack thereof) to staffers’ complaints about workplace culture.
“We had to investigate ourselves with the same conviction that we would anyone else,” Goldthwaite said at Adweek’s annual Brandweek summit.
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