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ATLANTA Brand New World opened for business this week with one client, Visible World, the agency said.
Co-founders Alan Schulman, former senior vice president and creative director of Universal McCann, and Alan Feldenkris, former vice president of interactive marketing at America Online, made a point of announcing their new agency at the 2004 Consumer Electronics Show in Las Vegas.
The principals said they are opening the shop in Alexandria, Va., in response to advertisers’ need for strategies and creative solutions that integrate broadband applications such as PVR (personal video recorder), video on demand, wireless and other “advanced media” with traditional services.
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