Brand Lessons From FDR

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As marketers struggle with this recessionary economy, history might be able to provide a lesson or two in terms of how to survive and create opportunities for growth. Our president-elect purportedly is looking back at history, including Franklin D. Roosevelt’s management of the Great Depression, for inspiration to deliver on his winning “change” proposition. And while FDR might have a few lessons for Obama, I also think there are some strong reasons why your brand should take a look at our 34th president for tips.

The current economic crisis with its near collapse of the financial markets and consumer sentiment is the type of perfect storm that comes once every century or so, making it normal for us to look back at the handling of the Great Depression for guidance.

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