Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The data-obsessed advertising industry loves to study itself, but this year’s crop of papers provided conflicting narratives. A YouGov survey released in March surprised many by revealing that 61 percent of Americans actually like the advertising they see. But don’t break out the champagne yet, because six months later, a Morning Consult survey found that 75 percent of Americans grumble that those same ads are intrusive.

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