This Brand Is Flashing 'Boobs and Butt' on Snapchat

Appealing to a risqué-minded demo

College kids are getting frisky with their extra-special friends on Snapchat, the increasingly popular app that lets users send photos and videos—sometimes for sexting—that disappear after moments. And clothing e-tailer Karmaloop is making full use of its in-house photo studio and models to appeal to this young, risqué-minded demo.