Brand of the Day: Why Olive Garden Gets Unlimited Love, and Scorn, From Consumers

No middle ground for this casual dining chain

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Last week, Olive Garden proved just how far people are willing to eat an enormous amount of food for a very small amount of money.

The Italian eatery, known for its unlimited salad and breadsticks, announced a crazy new deal: seven full weeks of unlimited pasta for just $100—avaliable to 1,000 lucky patrons who were able to score the $100 Never Ending Pasta Pass in an online sale.

Perhaps predictably, the website crashed. But no matter.

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