Brand of the Day: National Car Rental Meets its Toughest Customer in Patrick Warburton

New spokesperson wants control, and gets it

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Next time you're stuck on a slow-moving line at the airport car-rental desk, fantasize that you're Patrick Warburton. Over 6 feet tall and built like a mountain, Warburton also has the kind of sonorous basso that demands (and gets) control of a situation. This thinking was no doubt in the minds of National Car Rental, which cast the 50 year-old actor—a human cartoon of the power-suited boss—in its latest spots.

It's not a bad approach, considering all the stuff that can wrong when you rent a car, and that most travelers fantasize about breezing past the line at the rental counter completely.

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