Brand of the Day: Meet the Bottled Water Company That Will Happily Sell You the Bottle Minus the Water

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If you like your bottled water to come with actual water in it, this might not be the brand for you.

The anti-sugar crusaders at indie brand Fred Water are now selling empty versions of their eye-catching flask-shaped bottles, encouraging consumers to fill and refill them with free water instead.

Before you start freaking out about the nasty cancer-causing chemicals that might leach into your drink from reusing a plastic bottle, Fred reassures you its bottles are BPA and phthalate free.

"With the popularity of its water flasks at an all-time high, the company wanted to make an even bigger impact on its core mission: shifting consumers off sugar and onto water, and reducing its impact on the environment," Fred says.

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