Brand Marketing

Brand of the Day: Jackie Kennedy Loved Lilly Pulitzer, but the Label Isn't Stuck in the Past

Just look at the resort chic wear maker's Instagram numbers

By Kristina Monllos

September 19, 2014

Few brands can cause socialites—or at least, those who would like to look high society—to brawl. But Lilly Pulitzer is one of them.

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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