Brand of the Day: How Ikea Brings Design Ideas to Life in Social

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming task of doing it yourself cool.

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