Brand of the Day: How Ikea Brings Design Ideas to Life in Social

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The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming task of doing it yourself cool.

Founded in Sweden in 1943, the company now has more than 350 stores in 45 countries (the U.S. has 40 stores). With its appealing and affordable designs, it's no wonder Ikea furniture is ubiquitous in twentysomethings' apartments and college students' dorm rooms.

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