Brand of the Day: Glade’s Rebranding Drops the Flowers in Favor of Feelings

Plus, a visit to Manhattan's mysterious aroma lounge

Glade wants us all to give our loved ones the "gift of feelings" this holiday season. And how would one do that? Well, with Glade products, of course. Now for the strange part: America’s foremost maker of pleasant domestic scents says it’s not selling scents anymore. These days, with a pop-up shop in Manhattan, Glade sells feelings.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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