Brand of the Day: Forevermark Gets Benjamin Millepied to Craft Its New Labor of Love

How the 'Promise' spot fits into the De Beers subbrand's mission

If diamonds are forever, it's probably best to get one you won't mind looking at for a while—for example, one that isn't tainted by a history of human rights abuses.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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