Brand of the Day: American Girl Pledges to Give up to 1,000 Dolls a Day

Holiday generosity is also good marketing

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'Tis the season when brands inevitably feel charitable (not least because gestures to the disadvantaged create a halo effect) and the American Girl brand just kicked off this year's spate of giving. In partnership with the Children's Hospital Association, the Mattel-owned maker of "inspiring products for each stage of a young girl's development" has pledged to donate one doll for every one purchased to one of the 200 association-affiliated hospitals.

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