Brand Content Wins Restaurant Business

BOSTON Brand Content has won the Shorty’s Restaurant chain’s estimated $3-5 million ad business, according to the agency.

“This is truly a great brand that already stands for fun and great food,” said Darryl Jelley, creative director at the Boston-based independent. “We’ll be helping them grow in each location by bringing the Shorty’s message and story to an even wider audience.”

Brand Content will create a print and radio effort which will likely break in June.

The Shorty’s Restaurant chain features six locations in Southern New Hampshire and Massachusetts with Southwestern-style food.

Brand Content won the business without a review.

“Our partnership with Brand Content will lead the way in making Shorty’s a focal point for casual diners and fun lovers everywhere,” said Rick Loeffler, chairman of Shorty’s Management Group.