Brand Content Intros iRobot's Roomba

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON Brand Content will introduce iRobot’s first consumer product, a miniature robotic vacuum cleaner, in TV spots that break today. Ad spending is estimated at $5 million.

The commercials were shot from the perspective of the 3-inch-high Roomba, which is touted as being able to get into hard to reach places.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in