The Brand Called Wally Olins

The brilliant, iconic corporate identity groundbreaker can't slow down

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The London office of Saffron, which describes itself as “the world’s smallest global brand consultancy,” is the big, white hangar you’d expect from designland. The people have that Euro world-citizen look: the women pared down, the men with heavy, pushed-back hair. No suits. No bling. It’s actually, to be more specific, haute Hispanic—Saffron, which also has offices in London, Mumbai and New York, started in Spain.

At one desk there’s a conspicuously elder statesman, Wally Olins, CBE (Commander of the British Empire), Saffron’s British chairman since 2001.



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