Branchout Hits the City Streets

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The Omnicom network has added new urban marketing unit Branchout.

The co-founders of the Dallas-based, independently operated division are the husband-and-wife marketing team of Rodney and Nicolette Branch.

Both partners come to their new venture from the client side. Rodney Branch is the former marketing manager of Frito-Lay and briefly served as director of programming, events and public relations for United Distillers & Vintners.

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