Bradshaw Gets Trimmed in Supercuts Ads

CHICAGO Omnicom Group’s Element 79 Partners breaks its first work for Regis Corp.’s Supercuts salons this week, one of which features former National Football League quarterback Terry Bradshaw.

Three television spots carry the tagline, “We know how it is,” for the Minneapolis company. Supercuts franchisees will determine which spots they will air regionally.

Element 79, Chicago, won the $10-15 million account in December following a review. Media duties were assigned in August to New York’s MediaCom following another review.

In “Kerry Interrupted,” Bradshaw talks over the conversations of stylists and race car driver Kerry Earnhardt, who is also getting his hair cut.

In “Mind Readers,” an exchange between a stylist and her clients takes a humorous twist when she can complete their thoughts, translate them, anticipate their needs and give them the look they want to achieve.

In “Stereotypes,” customers are given haircuts to match their traits.

“For the new Supercuts campaign, our goal is to communicate that we truly understand guys; we know what they want and what they need,” Mary Kiley, vice president of marketing, Regis Corp., said in a statement. “Element 79 has created three distinct ads that are very funny in delivering that message.”

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