Bradley Airport Clears Mascola For Landing

Bradley International Airport has tapped Mascola Advertising to handle its creative, media and public relations chores following a review.
The 12-person agency will create print and radio executions promoting the airport’s new $135 million terminal, which is slated for construction sometime next year.
While the initial budget is projected at $250,000, spending may be substantially increased in the near future, said Andre Libert, director of marketing and development at the Windsor Locks, Conn., airport.
“Mascola’s presentations showed their core expertise . . . for tourism and destination marketing,” Libert said. The New Haven, Conn., shop’s extensive research on the buying behavior of air travelers made Mascola the top pick, Libert added.
–Sarah Jones