BJK&E Is Rebranded as Part of Bozell Kamstra Texas Network
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BJK&E Is Rebranded as Part of Bozell Kamstra Texas Network
DALLAS–Following a restructuring by parent company True North Communications




BJK&E Is Rebranded as Part of Bozell Kamstra Texas Network
DALLAS–Following a restructuring by parent company True North Communications, local agency BJK&E has been incorporated into the Bozell Kamstra network to create Bozell Kamstra Texas.
With $82 million in billings, the Dallas shop’s client roster includes the United States Air Force, Canon, Fujitsu, 3M, St. Louis Bread Co., EDS, ibooks.com, Tivoli and Hire.com. The U.S. Air Force business, won by BJK&E’s New York office 14 years ago and transferred to Dallas a few years ago, accounts for about half of the local agency’s billings.
Overseeing the development of Bozell Kamstra Texas is Tom O’Connor as senior partner and general manager.
“Rather than being a singular office in the Dallas market we are now part of this community, so we are a very integrated group of agencies and that gives us a lot of strength,” O’Connor said.
Bozell Kamstra Texas has a special relationship with SixtyFoot-Spider, a True North interactive agency (formerly known as CPS Interactive) which also underwent a rebranding last year. Both agencies share office space in Irving, Texas, and have joined forces in pitching new business.
“We have deep technology [with SixtyFootSpider], so we offer a full complement of interactive expertise, which makes for a very complete presentation,” O’Connor said. “We can really bring a lot to the party.
“A lot of agencies are struggling to get to where we already are,” added O’Connor. “So now we’re poised and ready to go after those accounts that have the traditional need as well as the interactive agency.”
O’Connor has assembled a new team in recent months which includes creative director Scott Johnson and senior art director Derek Johnson, both former partners in Meyer & Johnson, and Corie Stagner, management supervisor and new business development, who was previously with Hadeler Sullivan & Law.
Prior to joining the BJK&E operation two years ago, O’Connor served as managing director of Keller Crescent in Dallas and senior vice president of Grey Advertising in New York.
The realignment signals the reentry of the Bozell name into the Dallas market. Bozell was here from 1974 to 1992, before the purchase by Kenyon & Eckhardt that created BJK&E. K