BP: Coloring Public Opinion?

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LOS ANGELES You’d think sinking billions into alternate energy would earn any corporation a “green” thumbs up. But if that corporation is also the world’s second-largest producer of fossil fuels, there’s a lot more explaining to do. And that’s exactly what BP has been doing for seven years in a rebranding effort that touts its alternate-energy initiatives and positions the company as environmentally friendly.

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